Images are obviously a hugely important part of your website and their effect can be quite powerful; both positively and negatively speaking. Just as a great picture can proverbially say more than a thousand words, bad use of imagery can break your message and your credibility. Whether it’s photos or graphics, images visualize your brand values and help you tell your story. When choosing the right images for your website, there are a couple of things to keep in mind…
use meaningful images
However great or beautiful a photo might be, if it doesn’t fit your topic, or message, the image is lost and will have a negative effect. Images are a powerful tool for your website, but only if they coincide with your website’s mood, style and texts. Gern etwas über meinen Unterrichtsstil bzw. über die Iyengar Methode erzählen, was die Schüler erwarten dürfen. Werde ich in einer gesonderten mail machen.
Don’t rely on stock images
As tempting as they might be, stock images often give your site a very generic feel. Stock imagery can be beneficial, but only if the user doesn’t realize it’s stock. Even though there are millions of different stock photos available and you’re sure to find photos that will suit your brand or product, people who visit your website WILL notice ‘obvious’ stock photography. You want to display what YOU and your brand are about. You want to evoke trust in your company and you want your images to look genuine. Ideally, you want to use original photos, for instance portraying you, people that work at your company and the office itself. Consider investing in having professional photos shot. If that’s beyond your budget, consider doing it yourself. If you DO want to use stock imagery, be sparse and do it with great care.
Choose the right format, size and resolution
First of all, consider what kind of format you will be needing. Photos on websites are commonly used in ‘landscape’ format (when the width of the image is larger than the height, like the format of a common computer screen, 16:9), either as a full screen images or background picture. However photo are used, it’s important they have the right, high, resolution (measured in pixels) but at the same time don’t have too big a file size (measured in bytes). Mistakes in both cases are made very often; images with a (too) low resolution will look blurry and errr…pixelated, whereas unnecessarily big pictures with a file size of a couple of MB will negatively affect the your page’s load time. Not very user-friendly.